Binding of Isaac: Rebirth Wiki
Binding of Isaac: Rebirth Wiki

Not to be confused with The Shop The Shop, a floor in Greed mode.

Removed in RepentanceLocked Door.png Added in RepentanceShop door locked.pngShop door.png

A Shop Shop is a Special Room that sells various items in exchange for Pennies. Shops require a Key to open, unless Isaac holds Added in AfterbirthStore Key Store Key (Added in Repentance except on floor 1, where Shops are always initially unlocked), and appear in every Chapter prior to Womb Womb or including The Womb if Isaac holds Added in Afterbirth †Silver Dollar Silver Dollar. Additionally, a single Shop always spawns adjacent to the ??? ??? starting room.

Only one shop will ever appear on a floor at a time, even while under the effect of Curse of the Labyrinth.

Shops have a chance of being replaced by a Mini-Boss Room Mini-Boss Room containing Greed or Super Greed once entered. Once either miniboss has been defeated in a Shop, it will not appear in another for the rest of the run.

  • If Greed or Super Greed are fought in a Secret Room Secret Room, they will not appear in the Shop if defeated.
  • Greed will always spawn first, followed by Super Greed.
  • Added in AfterbirthRib of Greed Rib of Greed prevents both Greed and Super Greed from appearing in Shops while held.

Added in Afterbirth Greed Mode[]

In Greed Mode, Shops are twice as wide as usual and do not require a Key to enter. They always contain a Key, a Red Heart, an item from the Greed Mode Shop item pool, an item from the Greed Mode Boss Room item pool, and two random pickups, trinkets, or items from the Greed Mode Treasure Room item pool. The effect of Restock Restock is always active inside of Shops in this mode (Added in Repentance prices will not increase continuously like they normally would when Isaac has Restock).

Shops will never be replaced by Greed or Super Greed in Greed Mode.


The Shop almost always contains at least two consumables and a Donation Machine. Shops will contain at the maximum six items depending on their level.

  • Steam Sale Steam Sale will halve all prices in the Shop (and anywhere else items are bought for Coins), including discounted ones.
    • Added in Afterbirth / Removed in Repentance Two Steam Sales will make every item free, which can be combined with Added in AfterbirthRestock Restock to allow infinite purchasing power. This also holds true in Greed Mode.
  • Any purchasable item has a chance to be discounted, which will cut its price in half.
    • Discounted items have red price tags instead of white price tags.
    • If a discount leaves the price of an item at a number that is not an integer, pedestal items will round their price down while pickups will round their price up.
  • Shops can sell Red Hearts for 3¢. They can also sell Soul Hearts, Bombs, Keys, Lil' Batteries, Pills, and Cards/Runes for 5¢ each.
  • After reaching level 1, the Shop will start selling pedestal items for 15¢, from among those found in the Shop item pool.
  • Added in Afterbirth † There is a 50% chance for the Donation Machine that spawns in the Shop to be replaced by a Restock Machine.


Shops start at level 0 and can be upgraded by donating Coins to the Donation Machine, which can be found in Shops and sometimes in Arcade Arcades, Vault Vaults, Black Market Black Markets, and rare normal/special room layouts. Each level increases the amount of items for sale and visually fills the walls of the Shop.

Added in Repentance Normal mode will always feature the highest unlocked level of Shop. In hard mode, any level of shop that has been unlocked can appear.

Level Pennies donated Shop stock Layout
0 0 2 consumables available for sale Shop 1.png
1 20 2 consumables and 1 pedestal item available for sale Shop 2.png
2 100 3 consumables and 1 pedestal item available for sale Shop 3.png
3 200 3–4 consumables and 1–2 pedestal items available for sale; five items total Shop 4.png
4 600 4–5 consumables and 1–2 pedestal items available for sale; six items total Shop 5.png

Added in Afterbirth † Rare variants[]

There is a small chance for the Shop to be replaced by one of its two rare variants (Added in Repentance can also appear as a Red Room Red Room):


  • The Shop can also be accessed through the usage of IX - The Hermit IX - The Hermit, Curse of the Maze, Dad's Key Dad's Key, bombing an adjacent Secret Room Secret Room wall, or Added in AfterbirthStore Key Store Key, without spending a Key.
  • Removed in Repentance The Shop has a door that is identical to a Library Library as well as an identical symbol on the minimap. The Shop can never appear adjacent to the starting room (with the exception of the first floor), meaning that any one-key door that spawns adjacent to the starting room is a Library and not a Shop.
    • Added in AfterbirthStore Key Store Key will not open Library doors, which reveals which room the locked door will lead to.
  • Using a Credit Card Credit Card in the shop will make everything for sale free, spawning item pedestals and removing all listed prices.
    • Added in AfterbirthRestock Restock only replenishes items that are bought for a listed price (including ¢0); therefore, Credit Card negates the effect of Restock for that Shop.
  • Holding Store Credit Store Credit will reduce the price of all items to 0¢. It will be consumed once an item is purchased. Unlike the Credit Card Credit Card, Added in AfterbirthRestock Restock will restock the bought item.
    • Added in Afterbirth / Removed in Repentance If the Store Credit Store Credit effect is gained through the effects of Error Error, it will not be consumed upon making a purchase; this can be combined with Restock Restock to infinitely purchase items.
      • Added in Repentance Only 1 item can be bought for free without losing the trinket, even if Error is dropped and picked up again.
  • Added in AfterbirthDiplopia Diplopia and Rune of Jera Rune of Jera function as expected in Shops, generating free pickups/items.
  • The Shopkeeper that spawns in the Shop can be bombed for potential rewards.
    • Added in Afterbirth Special Shopkeepers can replace the regular shopkeeper at a chance, which can drop better rewards.
  • If the Shop item pool is depleted, Shops will begin to draw from the Treasure Room item pool.
    • Breakfast Breakfast will spawn once the Treasure Room item pool is depleted.
  • Removed in Repentance A total of 9 Shops maximum can be entered during a normal run — two in Basement Basement/etc., two in Caves Caves/etc., two in Depths Depths/etc., two in Womb Womb/etc. with the Added in Afterbirth †Silver Dollar Silver Dollar, and one in ??? ???.
  • Added in Repentance Items will increase in price the more bought with Restock Restock until maxing out at 99 cents.

Unlockable achievements[]


PC MP7Q AR1F (First floor Shop is a rare Lucky Penny Shop)

PC 3XHS YXGJ (First floor Shop is a rare Lucky Penny Shop)

PC Added in Afterbirth † M34T 439X (First floor Shop is a single-item Shop)